We are excited. We just received permission from Chris Raschka to use one of his copyrighted illustrations as a logo for our company, The Brook Besor Consultants, Inc. We asked if we could use his hands reaching toward one another from the book, Skin Again with text by bell hooks. We’re fans of Mr Raschka. We not only have Skin Again, but Be Boy Buzz also written by bell hooks and A Poke in the I. The latter was actually our first book with drawings by Mr. Raschka. It is a collection of what is termed, “concrete poems,” poems written with visual effects. These were ones selected by a Paul B. Janeczko.
Anyway. What Martha and I have in mind is a logo combined with a motto something like this:
Possible logo/motto treatment
The word, “reeach,” is an acronym for how we work with people: Relate, Explain/Experience, Act, in Context and History.
Note the colors of the type. Blue and Gray combined together. Got it? The Civil War united.
This is a design-in-process. Any suggestions, thoughts are welcomed.
Comments 2
Well, i’ve never been accused of being too concrete but technically you can’t unite a war. I think it would be uniting the opposites, the factions, reaching across those differences. And technically the reach isn’t north and south because it goes left to right or right to left, so there you have it. But I like the Blue and the Gray just fine. I think East to West suggests World View. North to South suggests politics. We want to function across all of it, isn’t that what humility is all about?
Posted 15 Jan 2010 at 10:30 am ¶Let me try to clarify what I mean by “REEACH.” This our view of Process.
We relate to ourselves and to one another, both individuals and groups. We experience and explain; that is we try to make “heads or tails” out of our experiencing. And we act. These four verbs are not necessarily in a sequence and frequently happen simultaneously. But they all happen in a context and with a history.
As consultants this process is a focus. It is what we study, engender, report.
Posted 15 Jan 2010 at 12:06 pm ¶Post a Comment